The Internet of Things (IoT) is a technology that has been expanding rapidly in recent years, bringing countless possibilities for process optimization, increased efficiency and improved quality of life. However, IoT also presents concerns regarding the security and privacy of the data collected by connected devices.

With the approval of the General Law of Data Protection (LGPD) in Brazil in 2020, the issue of privacy has become even more important in IoT. The LGPD establishes clear rules for the use, storage and sharing of personal data, and is applicable to any company operating in the country, regardless of its location.

IoT data security and privacy can be ensured through various measures such as encryption, user authentication, regular software updates and the use of firewalls. In addition, it is important that companies using IoT devices are transparent about the collection and use of personal data, and ensure users’ prior consent.

The LGPD establishes sanctions for non-compliance with privacy rules, such as fines and administrative penalties. Therefore, it is crucial that companies comply with the law and implement adequate IoT security and privacy measures.

In addition, it is important that IoT device users are aware of security and privacy risks and take steps to protect their personal data, such as choosing devices with built-in security, checking privacy settings and using strong passwords.

In summary, data security and privacy in IoT are key issues that must be addressed carefully by companies and users. The LGPD establishes a clear set of rules and penalties to ensure the privacy of personal data in IoT, and it is essential that companies comply with the law and implement adequate security and privacy measures to protect user data.